REI is a leading outdoor retailer that was founded in 1893 by a group of climbers in search of quality outdoor gear. Seventy-five years and 129 stores later, their passion still lies in inspiring, educating and outfitting people for a lifetime of outdoor adventures. As we learned about the brand, it became clear that this was a procedure millennials could find a lot of value in. We found that the core millennial consumer who might be considering this procedure had a bunch of different pain points we needed to identify, within our digital experience because this is a global offering.
En IKONICA, es una agencia boutique especializada en publicidad que transformamos ideas en experiencias visuales inolvidables. Tratamos de generar un vínculo directo con el cliente, lo que nos permite tener
espacio para idear con libertad.